Love Brand & Co. Hits New Summer Wave
(photos: Love Brand & Co.)
For SS13 collection, Love Brand & Co. invited British actor Ben Robson to be the official face of their campaign. Robson is the new generation talent, who will star in the upcoming vampire movie "The Dark Prince" directed by Pearry R Teo. The photoshoot took place in the sunny beach in Abu Dhabi. The collection maintained the integrity of "modern classic". You can watch the behind the scenes video of the photoshoot below:
In other Love Brand & Co. news - even though their swim trunks can be found in 22 different countries, the first ever Love Brand & Co. boutique is finally opening in Chelsea's "Beach" by Fulham Road at Park Walk, London. The new 1000 sq ft. flagship boutique follows closely the spirit of the Love Brand & Co. creative director Oliver Tomalin, who wanted to "contribute personally to all the elements of the brand's first space".
The boutique is beautifully renovated with varnished wooden floors and furnitures, showcasing the brand's responsible ethos and "modern classic" style. The whole concept in my opinion offers a relaxed luxurious vacation experience, at the same time an eco-friendly atmosphere. Of course, visitors will be able to find their new SS13 collection, which I mentioned above. If you are in London, and close by - be sure to give the flagship store a visit: "The Beach" 5, Park Walk, SW10 0AJ London.
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