Coca-Cola Teams Up Hex To Create Innovative Sneaker Bags
HEX, award-winning fashion accessory brand, today announced the release of a 3-piece capsule in collaboration with Coca-Cola.
“Who doesn’t love Coke?,” says Dan Maravilla, Co-Founder. “It is a worldwide brand that represents great taste and authenticity. Coca-Cola continually reinvents itself in a way that is relevant for each generation. We thought it was a perfect blend to bring into our rapidly-growing sneaker bag space and the results speak for themselves."
The capsule features mixed-materials on the exterior in a signature Coca-Cola red and white color scheme. The inside lining in Coca-Cola Georgia green features the Coke bottle as a graphic that adds an element of fun. There are 3 sneaker-centric shapes: The Sneaker Duffel, The Sneaker Backpack, and the new Sneaker Sling. The Sneaker Sling is especially noteworthy as this is its first appearance in a product lineup and acts as a fanny pack as well as sneaker transport, while also incorporating HEX’s #DeviceReady storage pocket.
The Sneaker Sling retails for $70. The Sneaker Duffel is a take on one of HEX’s most popular designs and features two side sneaker pockets with a main center compartment for clothing and a laptop compartment.
The Sneaker Duffel retails for $170. The Sneaker Backpack is a fully functional #DeviceReady backpack that features a special sneaker compartment that is accessed through the back of the back.
The Sneaker Backpack retails for $160. The Coca-Cola by HEX Capsule is available at hexbrand.com and many premium retailers domestically and internationally.
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