The Arab Fashion Council And Meraas Signs Partnership Agreement
The 5th Edition of Arab Fashion Week To be Held At City Walk In Dubai
(photos: Arab Fashion Council)
Arab Fashion Week, City Walk
The Arab Fashion Council (AFC), the world’s largest not-for-profit
fashion organization with a vision to establish a fashion ecosystem in the Arab
world, has officially entered into a long-term partnership with Meraas, a
leading Dubai-based holding company, in order to continue promoting Dubai as a
global style destination.
Under the new partnership, the Arab Fashion Council will once
again host its bi-annual Arab Fashion Week (AFW) which will be held this season
and for the first time at City Walk, a city within a city, developed by Meraas
that seamlessly combines living, shopping, entertainment, hospitality and
wellness options within one unique destination. The destination is home to over
300 local and global brands comprising luxury, contemporary, high street
fashion brands, F&B, jewellery and watches, leisure and entertainment and
much more. The five-day event will take place from 15-19 November and is
expected to attract a huge number of visitors and participants including
industry VIP and celebrity guests flying in from all over the world for the
occasion. With over 25 regional and international designers showcasing their
latest creations every season, Arab Fashion Week is the first and only platform
in the world dedicated to promoting Pre-collections and Ready-Couture.
Milan, September 2017 / H. E. Cavalier Mario Boselli, Executive Honorary President - Sara Ferraris, Duvent's Project Manager for Arab Fashion Week - Jacob Abrian, Ceo Arab Fashion Council
“We are
thrilled to host the fifth edition of Arab Fashion Week in partnership with
Meraas as it presents an exciting opportunity to unite the Dubai fashion
community. While Arab Fashion Week is an industry-focused event, we want
everyone to feel that they are part of it, and together with Meraas, we hope to
create another hugely successful event,” said Jacob Abrian, CEO of Arab Fashion
Council.
Meraas
combines creativity and engineering to deliver a unique portfolio of urban and
lifestyle destinations that are designed to make Dubai and the UAE a number one
destination for people to live, work, visit and enjoy time with family and
friends. As part of the strategic partnership with the Arab Fashion Council,
Meraas will be hosting various events and activations in addition to City Walk
across all its developments, including The Beach, Boxpark, The Outlet Village,
La Mer and Al Seef in order to make Arab Fashion Week a truly city-wide
celebration. The five-day event will take center stage at City Walk and will
include a schedule of daily runway shows, presentations, panel discussions and
pop-up boutiques.
In order left to right: Ingie Paris, Marchesa, Antonio Marras
Sally
Yacoub, Chief Malls Officer at Meraas said: “Dubai’s ambition is to become one
of the world’s top capitals for fashion and design, and we are excited to
support the growth of both industries by partnering with the Arab Fashion
Council. Arab Fashion Week is an important event in the Dubai calendar, and we
are ready to welcome thousands of people to City Walk Dubai, as we celebrate
the very best the city has to offer.”
The Arab
Fashion Council was founded in 2014 in London as an international
extraterritorial authority by a number of regional fashion pioneers. The
organization has been working closely with international experts in order to
elevate and position the Arab Fashion Week alongside the other big four fashion
weeks taking place in New York (NYFW), London (LFW), Milan (MFW) & Paris
(PFW). The concept of the event is not only to promote regional talent but also
allow international designers to showcase their collections with a possibility
of being licensed with an official Ready-Couture license.
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