Saturday, February 4, 2017

"AAVVA Dress Series", The First Ever Resort Collection From AAVVA

Dubai-based AAVVA Launches First Ever Resort Collection
"AAVVA Dress Series"
(photos: associated press)

Dubai, United Arab Emirates-based fashion brand, AAVVA, recently launched their very first Resort Collection: “AAVVA Dress Series”. The brand, founded by Ahmad Ammar and Vincenzo Visciglia, made its debut in 2006 and has since made impressions in Dubai with its contemporary designs. “We believe fashion is beyond an outfit,” said Ammar. “AAVVA, as known for the cultural mix of taste, art and perception is inspired to innovate each time with different artistic environments that reflect our love for fabrics, cuts and architecture of course!”

The Resort series is comprised of 14 looks and is a prelude to their spring/summer 2017 collection. Inspired from red carpet looks and statement gowns, the Resort Collection is a mix of stylish fabrics with bolder color palette. Color blocking is featured with embroidery, mermaid silhouettes and detailed architectural cuts. The pieces are made using a combination of neoprene crepes and contemporary stretch material that are not only easy to wear but also very easy to maintain. Silk trimming and silk tussles are used while incorporating Swarovski beads that carefully compliments the body to established a strong, opulent and feminine effect.

“The Resort Collection is one with more structured architecture silhouette. We wanted to portray pieces that ranged from statements simplicity going up to the shining gowns. ‘AAVVA Dress series’ translating into an all-round collection for woman wanting to feel that extra special anytime she dons a piece” said Visciglia. The vibrant palette with profound greens and purples lead the subtle tones of off-whites, beiges and nudes – the rise and fall of hues – is a continuum theme that will leads to spring/summer 2017.
AAVVA is available at Galeries Lafayette in Dubai and at the Showroom/Atelier in Dubai Design District.
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Binzento Vincente: A Fashion & Lifestyle Blog

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