Designer Feature: Filip Bjernebo, South Lane Stockholm

Designer Feature: Filip Bjernebo, South Lane Stockholm

(Photos: associated press)

Combining avant-garde aesthetic and traditional Scandinavian minimalism, Filip Bjernebo’s South Lane Stockholm accessories label pulls together his inspirations from travelling the world. As such, the latest AVANT collection propels the brand into the world of high fashion, redefine the meaning of a true cosmopolite.

 

The 28-year old Swedish designer grew up in Sweden, then moved to the UK and now resides in my hometown of Hong Kong. In 2008, he launched his first web-only accessories brand. Slowly it became more elaborate as he traveled to even more destinations, and taking elements from these places into his works.

The foundation of all designs contain Scandinavian aesthetics (very clean and minimal), then propelled by details such as Parisian architecture, the excitement of NYC’s urban flavor and East London’s street-savvy vibes. The 2016 AVANT collection is comprised of 10 timepieces. Because each watch plate is individually hand-scratched, resulting in a raw, industrialized and avant-garde detailing, hence each one is considered ‘unqiue’ and ‘one-of-a-kind’.

Currently, Bjernerbo’s collection can be found in department stores, such as Harvey Nicols, Luisa Via Roma, and many boutiques in Europe, USA, Asia and the Middle East.

 

 

 

 

 

 

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