Tuesday, December 29, 2015

Binzento’s Journal: Jack Daniel’s Sinatra Century

Binzento’s Journal
Jack Daniel’s Sinatra Century
 (photos by: Binzento)
Jack Daniel's National Brand Ambassador John Breckon

Back in November, I was invited to the Jack Daniel’s whiskey tasting event at National on 10th.

Jack Daniel's has always been Frank Sinatra’s favorite go-to whiskey. In honor of this iconic entertainer and for his 100th birthday celebration, Jack Daniel's produced the most limited Tennesse whiskies ever released, the Jack Daniel’s Sinatra Century. Bottled from only 100 hand-selected, distinctively crafted barrels, this exclusive release is packaged in a beautifully designed collector’s box along with an USB key containing an unreleased Sinatra soundtrack.

I'm not exactly a whiskey expert, but the main characteristic that attracts me in to drinking whiskey is its smoothness. Jack Daniel’s Sinatra Century carries a complex, but delicate flavor that no matter if one enjoys whiskey or not they’ll know that this is definitely a top-notch drink. The ‘secret’ behind Jack Daniel’s Sinatra Century lies within their special barrels, which “the interior grooves of the barrel coax the whiskey to a greater depths of white oak, imparting Sinatra Century with a robust and refined taste.” While some people love to create signature cocktails with this fine whiskey, I prefer it neat in a glass or with water so it doesn’t mask the hidden pleasant smokiness and lingering notes from the charred barrel.

In addition to Sinatra Century, I was also introduced to Jack Daniel’s Gentleman Jack and Jack Daniel’s Single Barrel Select. By far still, Jack Daniel’s Sinatra Century was the highlight of the show. Jack Daniel’s National Brand Ambassador John Breckon presented some of the most interesting facts that I didn’t know before about Jack Daniel’s products and the man himself (such as his short height :-)).

Jack Daniel’s Sinatra Century is now available in selected airports worldwide (Whoop! Go duty free!).

Do the things you love with passion; Learn from those you admire; Strive to become an expert at what you do xx
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