Mercedes-Benz StartUp 2015-2016 Cycle
(photos by: Binzento)
Mercedes-Benz StartUp (MBSU) ended its semi-final competition in YYC recently. Developed and managed by IMG, MBSU is an ongoing initiative that provides a national platform to discover and support emerging Canadian fashion designers. In the past 4 years, this initiative has supported and discovered many fashion talents from coast to coast.
The semi-final round was held in Mercedes-Benz Downtown, which showcased five fashion designers hand-selected by a judging panel which includes, Robin Kay, President at Fashion Design Council of Canada, Carolyn Quinn, Director at IMG Fashion, Kara Chomistek, President at PARK, Caroline Gault, Alberta editor at FASHION Magazine, Jacquelyn Francis, Montreal Executive Editor at FASHION Magazine, Caitlan Moneta, Toronto fashion Market Editor at FASHION Magazine, JoAnne Caza, Director of Communications and Public Relations at Mercedes-Benz Canada and Olga Koel, Fashion Industry Consultant.
The semi-finalists have all done a good job showcasing a consistent, and well executed collections. One collection that stood out and got the nods from the judges was Calgary-based designer S.P. Badu. He will advanced to the MBSU Final next month during World MasterCard Fashion Week, alongside with other regional finalists UNTTLD and Beaufille, and three wildcard designers Leinad Beaudet, Narces and Laura Siegal. These 6 designers will display their competing collection at Toronto Fashion Week. The winning designer will receive a $30,000 prize a year-round intensive mentoring from the panel of experts, an editorial feature in FASHION Magazine, and last but not least a fully produced solo runway show at World MasterCard Fashion Week Fall/Winter 2016.
We’re all really proud of S.P. Badu and we’re looking forward to his showcase in Toronto, representing Alberta!
Do the things you love with passion; Learn from those you admire; Strive to become an expert at what you do xx
Binzento Vincente: A Fashion & Lifestyle Blog