Wednesday, August 5, 2015

Mercedes-Benz Start Up Embarks On Cross Country Tour To Discover Next Awarded Designer

Mercedes-Benz Start Up Embarks On Cross Country Tour To Discover Next Awarded Designer
Designer presentations planned in Montreal, Toronto and Calgary
Now in its fifth year, Mercedes-Benz Start Up (MBSU) - Canada’s premier program for emerging fashion designers - will begin its nationwide search for fashion’s next generation with visits to Montreal on August 12 and 13; Thornhill, Ont. on August 17 and 18; and Calgary on August 20 and 21.
Designers looking to take home the coveted title of Awarded Designer must have a registered Canadian business that has been operating for less than five years and should have sold to market at minimum, one commercial collection. Top applicants are selected to present their designs and business plans to a panel of judges comprised of industry experts.
“We’re excited to be celebrating our fifth year searching for emerging designers across Canada,” said JoAnne Caza, director of communications and PR at Mercedes-Benz Canada. “Canada has such remarkably talented designers and we’ve enjoyed watching our alumni show collections on the runway in Toronto and build their businesses nationwide.”
The Mercedes-Benz Start Up judging panel includes: JoAnne Caza, director of communications and public relations at Mercedes-Benz Canada, Robin Kay, president at Fashion Design Council of Canada, Carolyn Quinn, director at IMG Fashion, Kara Chomistek, president at PARK, Caroline Gault, Alberta editor at FASHION Magazine, Jacquelyn Francis, Montreal executive editor at FASHION Magazine, Caitlan Moneta, Toronto fashion market editor at FASHION Magazine and Olga Koel, fashion industry consultant. 

After their presentations, five designers from each city will be chosen to showcase their looks during exclusive semi-final runway shows at regional Mercedes-Benz dealerships in front of top media, tastemakers and fashion industry elite. The selected finalists from each market will participate in a group finale runway show at World MasterCard Fashion Week in October 2015 where the judges will name an Awarded Designer. The recipient will receive year-round intensive mentoring from the panel of experts, an editorial feature in FASHION Magazine, a fully produced solo runway show at World MasterCard Fashion Week Fall/Winter 2016 in March 2016, and a $30,000 bursary.

Past Awarded Designers MARTIN LIM, DUY, Malorie Urbanovitch, Cécile Raizonville of Matière Noire and Sid Neigum have received international accolades and enjoyed exclusive benefits and opportunities through the Mercedes-Benz Start Up program. All semi-finalists and finalists automatically become part of a Canadian network of alumni who have access to the Mercedes-Benz Start Up mentors.
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