Monday, February 23, 2015

Hunter Original FW15 Show - London Fashion Week

 Hunter Original FW15 Show
London Fashion Week
(photo credits: Complete Looks, Key Looks, Runway Shots: Chris Moore Front Row + Backstage: Dave Bennett)
Today Hunter Original unveiled its autumn/winter 2015 collection with a runway show at London Fashion Week. 


The collection presented a journey from the urban environment to the wilds of the Scottish Highlands. Reinterpreting the brand’s heritage for today, the collection drew on the spirit of young pioneers, equipping themselves for the changing landscape, as they escaped the city and headed for the rugged and romantic terrain of Hunter’s birthplace. 

The show installation was representative of these two distant environments colliding. Acting as a framework for the show concept, the urban industrial space reappropriated the Scottish glens through the use of water to appeal to the senses both sonically and visually. 

Drawing inspiration from the land Hunter came from, the collection looked to geology and the elements. Colours referenced rocks and minerals, heathers and lichens, while textures, built throughout the collection, gave a nod to organic materials and the layers beneath the Earth’s surface. 

Front row guests included Alexa Chung, Stella McCartney, Selma Hayek with Francois Henri Pinault, and Luke Evans, among others.
In a UK first, Hunter and Ocean collaborated to simultaneously live stream the London Fashion Week show across 9 large scale digital screens from Ocean’s national network, The Grid. These screens were all located within key high-traffic, retail environments in London, Manchester, Birmingham, Leeds, Liverpool and Glasgow. The show was also streamed globally on the brand’s Facebook and Twitter profiles and at hunterboots.com.

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