Wednesday, October 1, 2014


L'F SHOES SS15 at Hotel Il Pellicano
(photos by: Binzento using iPhone 5S)
Shoe design sweet hearts of Italy Licia Florio and Francio Ferrari have given us “a day in an oasis” for their latest SS15 L’F SHOES collection, inspired by their recent vacation at the beautiful Hotel Il Pellicano. Fantasy imagery instantly sets in my mind, as I feel myself living in paradise walking through each of the shoes in the Lorenzelli space, a historic art gallery in Milan.

“We imagined the L’F SHOES woman drifting through that echo of “Buongiornos” said Licia and Francio, “Spending her days reflecting by the pool and losing herself in the colours of the cocktails and their stores, in the landscape and the harmony of the dishes served, the perfume of the plants and flowers, the calm and carefree conversations where nobody has a role or status.” The word “Buongiorno” is a word the couple used to describe the atmosphere of Hotel Il Pellicano. With the couple’s love of the hotel, and the rich history of passion it possessed, Licia and Francio decided to collaborate with them for this season.
Launched in 2011, L’F SHOES brand has built a well-known persona for youthful, dynamic, energetic and comfort shoe designs. Their seventh (SS15) season extends into new models and shapes, as well as new colours in honor of the Hotel Il Pellicano. The new moccasin inserted with a gymnastic sole is suitable for any long day stroll on the street. And as I observed, the brand will continue to grow as L’F continues to explore and experiment new realms of shoe designs.

The L’F SHOES SS15 presentation at the Lorenzelli space was accompanied by the photographic displays of the Hotel Il Pellicano. With the special cocktails prepared by historic Bar Manager of the hotel, the experience felt complete, and the message of Licia and Francio was satisfyingly understood.
L'F SHOES' Licia and Francio


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