Pitti Fragranze 2014
nu_be's "Elements Of Exchange"
2014 Pitti Fragranze begins from September 12th to 14th
in Florence at the Stazione
Leopolda. This year’s theme “Perfumes
and Words” focuses on the artistry perfumery crossing over literature and
poetry.
Italian fragrance nu_be will be one of the perfumes
participating Pitti Fragranze. The brand has an unique concept of rediscovering
the simplest molecule – the
chemical elements that make up life.
Explore the secret of basic
molecules of the universe, represented by seven different scents of nu_be: Hydrogen, Helium, Lithium, Carbon, Oxygen, Sulphur and Mercury.
During the event, nu_be will invite
visitors to an interactive experience called the “Elements Of Exchange”, where one gives up his/her own object in
exchange for a nu_be box. The box contains a surprise special archive telling
the unseen story of nu_be elements.
Click to find out more on other events happening at Pitti Fragranze 2014.
Click to find out more on other events happening at Pitti Fragranze 2014.
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