Tuesday, August 26, 2014

Vinegar Designs Lab x Triumph - "Stand Up For Fit Campaign"

Triumph's "Stand Up For Fit Campaign"
(photos by: Vinegar Designs Lab)
My production crew Vinegar Designs Lab has recently worked on an editorial project for global lingerie and shapewear label, Triumph. A brand that has a rich history dated from 1902, following the evolution of women’s underwear designs and styles, Triumph has contributed in many ways how women feel about lingerie.

In the spirit of celebrating bra’s 100th anniversary, Triumph has launched the “Stand Up For Fit Campaign”, providing bra-fitting service at the Triumph fit clinics at the Hudson’s Bay.

Vinegar Designs Lab is thrilled to participate in promoting this campaign. Inspired by the technology of modern bra designs of triumph and feminine beauty, the team has creatively shot a series of high fashion editorial photos. Modeled by Garmann L. and featuring travel expert Transnomadic, photographer Paul M. Lee captured the essence of sex appeal that haloed around luxury elegance. The creative was styled by myself, and hair was by Michelle Lazo (Jerome Salon). Graphics was by Jack Lee. For full campaign editorial click to read below:
Triumph fit clinics are taking appointment bookings, you can email Bra.Fittings.ca@triumph.ca for dates and times at your Hudson’s Bay location. 

The lab is currently working on several collaborative projects, stay tuned for more to come! For further read, visit Gar&Mann:L blog.

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