Monday, July 14, 2014

Travis Taddeo Launches Pop Up Shop in YYC

When the "East" Meets the "West", Montreal-Based Fashion Designer Travis Taddeo Opens Pop Up Shop in Calgary
(photos: associated press)
Montreal-based fashion designer Travis Taddeo is setting foot in Calgary launching for the first time a pop up shop inside the Galleria Room at Hotel Arts. On July 18th and 19th, YYC can experience up-close and personal the SS14 collection by Taddeo and have the opportunity to meet the designer. 

The SS14 collection, titled: Matinée, "where Taddeo brings forth looks in supple leather, crisp poplin and delicate silk, along with his trademark jersey and linen knit. This season's designs for both men and women focus on lightness, fluidity and simplicity, channeling the soothing and crisp appeal of an easy Sunday morning.  Matinée evokes the easygoing grace and allure of a budding, fresh and raw morning. The colour palate moves from dark to light invoking a figure rousing from a deep, warm sleep drawn to the coy morning light."
 
This collection brings forth an edgey vibe to simplicity - the sporty silhouette does not minimalize the fashion forward sense, making it stylishly versatile and functional.

Taddeo is the latest recipient of the Menswear Designer Of The Year Award at the inaugural Canadian Arts and Fashion Awards (CAFA). Having been a part of the CAFA earlier this year, it will be my great pleasure to speak to him in person during the pop up shop event. 

Be sure to stop by this coming Friday and Saturday, meet the designer, experience the aesthetic, and shop the collection.

About Travis Taddeo:
Travis Taddeo has gained a loyal following among fashion risk-takers by pushing and overcoming the conventional expectations established for Canadian fashion design. Known for his combination of minimal lines and distinctive blends of silk, jersey, leather and fur, Taddeo offers simplicity with edge by creating a bold marriage between luxury and street-wear. TRAVIS TADDEO is available at select retailers across Canada, as well as at http://www.travistaddeo.com/12/ 


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