Britney Spears Partners with CHANGE Lingerie Launching Her First Sleepwear Apparel: The Intimate Britney Spears
(photo: associated press)
Just got the news that International pop icon Britney Spears is releasing her line of sleepwear apparel, The Intimate Britney Spears, with retail partner CHANGE Lingerie, a leading company in lingerie with over 180 stores worldwide. The collection will launch September 9th at an exclusive event in New York City, and will be available for sale at www.intimatebritneyspears.com in the United States and Canada.
As for the collection, The Intimate Britney Spears will offer feminine lingerie sets, vintage inspired bustiers and kimonos, as well as relaxed loungewear such as jersey camisoles, shorts and sweats. The collection also features detailed shoulder straps and stunning embellishments, in addition to crochet edges, satin ribbons, and lace trim. Products are affordably priced from $17 - $79 and will additionally be sold online at www.barenecessities.com and boutique retailers throughout the United States and Canada.
Spears is bringing her vision of luxurious sleepwear to life with playful pieces for every woman to feel beautiful: “Every woman should feel confident and beautiful in everything she puts on. My vision for The Intimate Britney Spears is to create pieces that are sexy, luxurious, and comfortable at the same time. I am excited to introduce this collection because I feel that we accomplished exactly that,” said Spears.
“We are thrilled to build a global intimate apparel brand with Britney that will offer affordable luxury for every woman. With our expertise in quality and sizing, and Britney’s vision for the collection, we are confident there is something for everyone to love,” said Claus Walther Jensen, CEO and founder of Change of Scandinavia A/S.