Monday, June 2, 2014

WEEKEND Max Mara Opens Doors in Chinook Centre YYC

WEEKEND Max Mara at Chinook Centre YYC
(photos by: Binzento)
Italian fashion brand Max Mara has finally made its way to the "heart of the new west", opening its first WEEKEND Max Mara in Calgary's premium shopping mall Chinook Centre. Weekend Max Mara was developed in 1984 one of many Max Mara collections. The concept of an outdoorsy and versatile style for the WEEKEND Max Mara has made this line especially easy to wear and functional, while not deminishing the quality of craftsmanship.
Catherine Guadagnuolo, the President & Founder of Vestis Fashion Group

The opening event which happened recently at the Chinook Centre location revealed the current ready-to-wear collection by WEEKEND Max Mara. Overriding the traditional idea of "sophistication is serious", the WEEKEND Max Mara styles have proven that elegance can aslo be expressed as a sporty and comfortable way.  Catherine Guadagnuolo, the President & Founder of Vestis Fashion Group has talked about the exquisite Max Mara craftsmanship within the WEEKEND Max Mara sportswear - pieces are all made with fine quality revealing the concept of "utility de luxe". Lets not forget the famous Max Mara coats, which are delicately soft and perfect for creating layering looks.
The 1,600 sq ft. boutique's concept combines "a distinctive, modern bohemian aesthetic. Brick walls, natural teak and weathered oak boiseries are juxtaposed alongside ad-hoc interior decoration, white linen covered walls and patchwork rugs, creating a welcoming modern shopping environment." It is said that the latest WEEKEND Max Mara boutique in YYC's Chinook Centre is one of the most beautiful WEEKEND Max Mara ever created. 

WEEKEND Max MaraChinook Centre 
6455 Macleod Trail SW, Calgary 

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