Monday, June 23, 2014

Tiger of Sweden Presents Spring Summer 2015 Collection at London Collections: Men

Scandinavian Fashion Brand Moves Catwalk Show from Stockholm to London
(photo source: Tiger of Sweden)


Tiger of Sweden's SS15 collection drew inspiration from The Warriors.
Following more than 10 seasons at Stockholm Fashion Week, Spring Summer 2015 saw Tiger of Sweden – the Scandinavian fashion brand that took the suit out of the bank and onto the street – move its catwalk show to London.

“Since re-entering the UK market more than three years ago, London has become a second home for Tiger," said 
David Thunmarker, CEO of Tiger of Sweden. "We love the city for its energy, creativity and its rich fashion heritage. We are proud to become a part of the LCM story.” 
 

For Spring Summer 2015, Tiger of Sweden drew inspiration from the cult film The Warriors. The ‘Tiger Gang’ of SS15 looks to the nighttime adventures of the film’s New York gangs, with tailoring that exudes a rock and roll attitude and a tough elegance. It is a collection created to be worn all hours, just as with the warriors’ own 24/7 gangland attire. 

The colour palette references the night, with a focus on black, white and shades of grey. The city landscape is a key reference, with brighter colours such as petrol and rust breaking through the monochrome and a use of prints, inspired by the street art and graffiti from the film.

Menswear designs from Tiger of Sweden SS15 collection.

Always focusing on Tiger’s trademark brand philosophy, ‘A Different Cut’, the dominant silhouette this season is slim, sharp and strong. Blazers are cut short with a slim-cut trouser and outerwear has evolved to a more relaxed fit for the spring. Notably, SS15 also sees the introduction of a new shape for Tiger, a slightly over-sized and elongated suit shape. 
 

Jesse Metcalfe wearing Tiger of Sweden. David Gandy, Oliver Cheshire and Noah Huntley front row. Alistair Guy and Noah Huntley.

Runway Video: http://vimeo.com/98512648



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