Thursday, May 1, 2014

The Heart Truth YYC 2014

The Heart Truth Fashion Show Calgary 2014
(photos: Binzento)
The Heart Truth campaign was an original concept started in Toronto, where its mission was to raise awareness of heart health in Canadian women and donations for the Canadian Heart & Stroke Foundation to support its heart disease and stroke research program. Part of the campaign was a fashion show, where local designers use local celebrities as their muses to create one of a kind red dresses.

Given Calgary is a city known to be passionate about giving back to the community and has a big heart for charity fundraisers like the Heart Truth, the campaign was brought to us thanks to Jacqueline Tyler, Shahr Savizi, and Ashley Tyler who’d worked endlessly making the Heart Truth Fashion Show a successful event last year. The second annual of Calgary’s The Heart Truth Fashion Show, which happened past Saturday at 8th Ave Place, was no different except maybe even better.

Twelve beautifully crafted red dresses by MacKenzie Jones, Haithem Elkadiki, Ruby Johnson, Bellissima, Danielle Cameron, Malika Rajani, Nicole Rita Tomney, Tracey Wardkerr, Michelle Roberts, Lara Presber and Marsina King were showcased on the runway by twelve spectacular women that represent strength, beauty and courage. One of the most unique arrangements of the fashion show was the first woman on the runway, Sandra Thornton, was a heart disease survivor, while the last woman, Anne Bosman was an 84-year-old lady who had previously suffered from two strokes and recovered. Both women showed tremendous strengths sharing their stories about heart health and their will to live. This year’s Heart Truth Fashion Show also included two honorary male guests: NHL Calgary Flames player Brian McGrattan who walked the runway with his wife and one of the models of the fashion show Michelle McGrattan, and proud event sponsor, Calgary-based Indy racer Ryan Verra sporting his cool style along with Lisa Bowes who was wearing Haithem Elkadiki’s design.


The Heart Truth Fashion Show had also unified the community from different industries: There was some beautiful culinary art that made my mouth watered; Amazing music performance by violinist Sophie Serafino; I can’t be more proud of my best friend Katrina Olson for the amazing art work display she painted for this event. It completed the fashion show with heart-felt-and-sweet note.


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