Saturday, April 26, 2014

With Heart In Fashion - The Heart Truth Fashion Show Calgary

The Heart Truth Fashion Show
in support of the Heart & Stroke Foundation
"The Heart Truth Fashion Show", a national campaign which raises the awareness that heart disease and stroke is more common than we think and in fact is a leading cause of death among women in Canada, has shown great response since its first introduction in Toronto. Inspiring the rest of the nation, the Heart Truth Fashion Show is now hosted by different cities. Calgary will be hosting its 2nd edition tonight at the Eighth Avenue Place. 

“The Heart Truth Fashion Show has seen great success for the past six years in Toronto and it’s a thrill personally and professionally to bring this event to Calgary for a second time,” said Shahr Savizi, co-chair, The Heart Truth Calgary. “It’s because of the large team of volunteers that believe this event is not just about women, but it’s about the people who love them; the people who want their mother, wife and sister, friend to have a long healthy life." 
100% of the proceeds collected from The Heart Truth is donated to the Heart & Stroke Foundation for lifesaving research and help spread the message to Canadian women: Protect your heart health. Similar to last year, the fashion show will consist of Canadian celebrities wearing one-of-a-kind red fashion pieces designed by talented Canadian fashion designers. 

Below is the list of celebrity pairings with our local fashion designers this year: 

Olympian: 2014 Canadian Winter Olympic Luge team, Kim McRae in Mackenzie Jones 

Athlete: Nike sponsored Canadian long-drive golf champion, Lisa Longball (Vlooswyk) in Haithem Elkadiki 

Survivors: previous board of directors of the Heart & Stroke Foundation and communications professional, Sandra Thornton who suffered from a heart attack in 2004 at 51-years-old in Ruby Johnson and fashion loving 84-year-old, Anne Bosman who suffered from two strokes in 2013 in Bellissima. 

NHL Flames Wives community, health/nutrition writer and barre instructor Michelle McGrattan in Danielle Cameron 

Healthcare professional and community volunteer Mary Lougheed in Malika Rajani 

Creator of Get RIPPED! fitness DVD series and program, Jari Love in Nicole Rita Tomney 

Violinist, singer and composer, Sophie Serafino in Tracey Wardkerr 

Media personalities: sports reporter, anchor, announcer and author, CTV Calgary’s, Lisa Bowes in Haithem Elkadiki; news reporter and anchor, Global TV Calgary’s, Bindu Suri in Michelle Roberts; host and producer, Shaw TV Calgary’s, Erin Strate in Lara Presber; editor, Avenue Magazine Calgary’s, Kathe Lemon in Marsina King 

Special honourary male guests: NHL Flames player, Brian McGrattan to escort wife, Michelle McGrattan and event sponsor, Calgary-based Indy race car driver, Ryan Verra to present Lisa Bowes in her F1 inspired red dress. 

In addition to the fashion component, expect to see spectacular music and dance performances, and stimulate your taste buds with food creations by top restos in the city. 

As a huge supporter of charitable events, especially a fundraiser not only raises money to help establish a better community but also promote emerging fashion talents, Binzento is guaranteed to make an appearance. “Calgary is ready and waiting for an event of this kind and it’s a chance to celebrate our culture, talent and community spirit for a very important cause – it’s not just another fashion show,” said Jacqueline Tyler, co-chair, The Heart Truth Calgary. “This is our chance to create a story about heart health in a memorable evening where fashion represents courage, power, and hope. Through working with the designers and celebrities over the past few months, we’ve learned that many of them have had their own heart moment and it’s humbling to know volunteer efforts are making a difference in so many ways." 

It's not too late to buy tickets. Come join us a night of fashion inspiration for a heart-warming charitable cause. Tickets can be purchased online here:
Facts about The Heart Truth Campaign: 

1 in 3 women will die of heart disease and stroke 
Women are more likely than men to die of a heart attack or stroke 
Heart disease and stroke kills seven times more women than breast cancer! 
Heart disease and stroke kills more women than all cancers combined! 
If you wish to know more about last year's Heart Truth Fashion Show, you can visit my previous post HERE.

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