Monday, April 14, 2014

JNBY - "Just Naturally Be Yourself" - CORE YYC Launch Party

JNBY CORE Shopping Official Launch Party
(photos by: Binzento)
China-based retail brand JNBY has landed in YYC since January. The boutique, situated in downtown's CORE Shopping Centre, is also one of the first few locations in Canada. Since 1994, JNBY has provided a collective of fashion styles that catered to wide range of audiences. Now that the brand has expanded to more than 600 stores worldwide, each JNBY boutique has a selection of fashion merchandise that speaks the lifestyle and personality of each city. 

The store concept of the JNBY CORE Shopping location is one of its kind. The metallic interior design and simple wooden decor bring the store a spacious and modern vibe. The current collection that JNBY carries is following the modern minimalism ideal. With the functional module concept in mind, all of the pieces can easily be mixed and matched to create multiple layers, and various different looks - all of which are clean, modern, classy, elegant and stylish.

The official launch party, hosted by fashion blogger Ania B, introduces the latest SS14 that arrives to the store. Owner Peter Tian had previous experience in the retail business. He knows that it is important to have the right JNBY collection available to the Calgary's market and crowd.  As of now, the JNBY CORE Shopping location only carries women's wear. The first men's collection will be availabe at the store as soon as FW14. It is definitely something to look forward to. 

JNBY Calgary
CORE Shopping Centre
#225 751 3rd St SW

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