Saturday, April 26, 2014

With Heart In Fashion - The Heart Truth Fashion Show Calgary

The Heart Truth Fashion Show
in support of the Heart & Stroke Foundation
"The Heart Truth Fashion Show", a national campaign which raises the awareness that heart disease and stroke is more common than we think and in fact is a leading cause of death among women in Canada, has shown great response since its first introduction in Toronto. Inspiring the rest of the nation, the Heart Truth Fashion Show is now hosted by different cities. Calgary will be hosting its 2nd edition tonight at the Eighth Avenue Place. 

“The Heart Truth Fashion Show has seen great success for the past six years in Toronto and it’s a thrill personally and professionally to bring this event to Calgary for a second time,” said Shahr Savizi, co-chair, The Heart Truth Calgary. “It’s because of the large team of volunteers that believe this event is not just about women, but it’s about the people who love them; the people who want their mother, wife and sister, friend to have a long healthy life." 
100% of the proceeds collected from The Heart Truth is donated to the Heart & Stroke Foundation for lifesaving research and help spread the message to Canadian women: Protect your heart health. Similar to last year, the fashion show will consist of Canadian celebrities wearing one-of-a-kind red fashion pieces designed by talented Canadian fashion designers. 

Below is the list of celebrity pairings with our local fashion designers this year: 

Olympian: 2014 Canadian Winter Olympic Luge team, Kim McRae in Mackenzie Jones 

Athlete: Nike sponsored Canadian long-drive golf champion, Lisa Longball (Vlooswyk) in Haithem Elkadiki 

Survivors: previous board of directors of the Heart & Stroke Foundation and communications professional, Sandra Thornton who suffered from a heart attack in 2004 at 51-years-old in Ruby Johnson and fashion loving 84-year-old, Anne Bosman who suffered from two strokes in 2013 in Bellissima. 

NHL Flames Wives community, health/nutrition writer and barre instructor Michelle McGrattan in Danielle Cameron 

Healthcare professional and community volunteer Mary Lougheed in Malika Rajani 

Creator of Get RIPPED! fitness DVD series and program, Jari Love in Nicole Rita Tomney 

Violinist, singer and composer, Sophie Serafino in Tracey Wardkerr 

Media personalities: sports reporter, anchor, announcer and author, CTV Calgary’s, Lisa Bowes in Haithem Elkadiki; news reporter and anchor, Global TV Calgary’s, Bindu Suri in Michelle Roberts; host and producer, Shaw TV Calgary’s, Erin Strate in Lara Presber; editor, Avenue Magazine Calgary’s, Kathe Lemon in Marsina King 

Special honourary male guests: NHL Flames player, Brian McGrattan to escort wife, Michelle McGrattan and event sponsor, Calgary-based Indy race car driver, Ryan Verra to present Lisa Bowes in her F1 inspired red dress. 

In addition to the fashion component, expect to see spectacular music and dance performances, and stimulate your taste buds with food creations by top restos in the city. 

As a huge supporter of charitable events, especially a fundraiser not only raises money to help establish a better community but also promote emerging fashion talents, Binzento is guaranteed to make an appearance. “Calgary is ready and waiting for an event of this kind and it’s a chance to celebrate our culture, talent and community spirit for a very important cause – it’s not just another fashion show,” said Jacqueline Tyler, co-chair, The Heart Truth Calgary. “This is our chance to create a story about heart health in a memorable evening where fashion represents courage, power, and hope. Through working with the designers and celebrities over the past few months, we’ve learned that many of them have had their own heart moment and it’s humbling to know volunteer efforts are making a difference in so many ways." 

It's not too late to buy tickets. Come join us a night of fashion inspiration for a heart-warming charitable cause. Tickets can be purchased online here:
Facts about The Heart Truth Campaign: 

1 in 3 women will die of heart disease and stroke 
Women are more likely than men to die of a heart attack or stroke 
Heart disease and stroke kills seven times more women than breast cancer! 
Heart disease and stroke kills more women than all cancers combined! 
If you wish to know more about last year's Heart Truth Fashion Show, you can visit my previous post HERE.

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Tuesday, April 22, 2014

Haute Future Fashion Academy - The School That Shines Talent

Haute Future Fashion Academy 
The School That Shines Talent
(photos: Binzento)
I had the privilege to visit the Haute Future Fashion Academy (HFFA) during my trip in Milan. It is considered one of the newest and most innovative fashion schools in Milan and is an institution that is in partnership with the Camera Nazionale della Moda Italiana organization.

The campus, in Via Santa Marta, is a gorgeous location shared harmoniously with classical musicians. You can often hear the beautiful and relaxing melody coming from the teatro. The director of the HFFA, Caterina Di Bert, became a friend of mine after we met at the BeNext Fashion Contest in Georgia last year. She had introduced me to the academy and all the wonderful opportunities the school offers to its students.
By default the HFFA is a fashion academy that provides necessary tools and knowledge for students to develop professional skills in haute couture fashion designs. But what makes HFFA different and segregates itself from other fashion academies is that it maximizes their students’ experiences by giving them the opportunity to work with some of Milan’s most talented fashion designers and their runway shows.

The day that I visited HFFA's 1st year class, taught by Milan’s women’s wear fashion designer Cristiano Burani, the students were working on collages of color palette, different shapes and fabric materials that could executed into an actual piece as their assignment. “It’s important that the students are not only studying the theory, but also have the hands-on experience”, said Burani. Taking the students on field trips to different workshops is an example.  The students engage in learning the business and manufacturing process behind fashion, knowing all details about the resources available for them when creating their pieces. It was also endearing to know that the students were also actively involved with Milan Fashion Week, assisting the designers behind the scene and even participating the model casting process.
In the advance master class, the students expand their portfolio learning critical facts about fabric selection, look book designs and even brand marketing. Talented fashion designer Sergio Daricello who lectures these young talents encourages them to find their own styles and aesthetics. With his strong background in fashion design and business, and his meticulous and constructive criticism, he helps students reach their goals.
In addition to full semester courses, HFFA also offers workshops that cater future fashion designers’ specific needs. A wide range of workshop selections are available including: interior trends, personal shopper, advertisement, bag design, shoe design, eco cosmetics, sunglasses designs, trend intelligence, lingerie and swimwear designs, fashion photoshop and many more. These workshops not only give an idea the complexity of our fashion industry, but also allow students to explore other realms and search for topics that truly interest them.
This fall, HFFA’s students may have their opportunities for the very first time to show their work at the Milan Fashion Week. It is something not every fashion school can offer, and certainly is the best platform to allow students to take the advantage to shine their talents to the rest of the world.

For more info on HFFA's currente events, registration, scholarship offers and courses, you can visit their website HERE.

Be sure to follow me on Facebook and/or Google Follow on the right hand column :) xx --->
Follow me on Twitter: @Binzento
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