British Actor and Elephant Lover Ben Robson: The Face of Love Brand & Co.
(photos: Love Brand & Co.)
(photos: Love Brand & Co.)
Love Brand & Co., the prestigious beachwear company, announces Ben Robson is continuing as the face of Love Brand &
Co. for the Spring Summer 14 Campaign.
The photo
shoot of the new campaign took place last January in Kenya, and was directed by
the Creative Director of Love Brand & Co., Oliver Tomalin. The eco-conscious
entrepreneur launched this
fashion-charity project in 2011 following the vision “Fashion for the love of elephants”. A movement popularly known as
‘Trunks for Trunks’.
The team went
to the Nairobi nursery of the David Sheldrick Wildlife Trust, the world’s most
successful orphan-elephant rescue and rehabilitation centre, one of the three
Charity Partners Love Brand & Co. is supporting through its lifestyle in
aid of endangered wildlife concept.
Last year
up to 36,000 elephants were killed for their ivory. 1
life lost every 15 minutes. At the current rate of poaching African Elephants
could face extinction in the wild by 2025.
The DSWT
was founded by Dr. Dame Daphne Sheldrick in 1977, in memory of her late husband,
David Sheldrick. The charity is dedicated to the protection and conservation of
wildlife. The nursery is best known for the rescue and hand-rearing of milk
dependent orphaned baby elephants, from all over Kenya, many victims of
poaching or human-wildlife conflict. Their keepers raise them until they are no
longer milk dependent, so that they can return to the wild when grown.
“As elephants face significant
man-made threats to their survival, through habitat destruction and ivory
poaching, we are so encouraged by Love Brand & Co. They’ve built their
brand on a genuine love of elephants, bringing this majestic, intelligent
species into the lives of their customers and backing this up with direct
financial support to our elephant orphans’ project, which exists to offer
infant elephants a second chance”, said Rob
Bradford, UK Director of DSWT.
The
striking images of Love Brand & Co.’s new campaign transmit the complete
concept of the British label in single images. Showing the collection of
state-of-the-art swimwear with the animal the products and brand endeavours to
save, all conveyed by emerging British acting talent, heartthrob and elephant
lover, Ben Robson.
On the photo shoot, Ben, who is living in LA developing his career
in Hollywood, said: “I feel
very fortunate to have had the opportunity to engage with these magnificent
creatures in such close proximity in their own surroundings. It is something I will never forget and
made it even harder to understand how people could possibly bring any harm to
any of them”.
Ben continued “Since the experience it has really brought to
life the great work that both the DSWT and Love Brand & Co. are striving
for in Elephant conservation, and I am glad to be a part of it”.
For Tomalin “To see the orphans again was amazing. I remembered
some of them well from my last visit, so it was great to see them looking well
and to also learn that others I met before have now moved out of the orphanage
onto the next stage of their careful reintroduction to the wild. It's very
motivating. I am so pleased to support this remarkable charity and it is very
special to witness first-hand the elephant lives being saved”.
Love Brand & Co. donates 5 % of its sales to elephant
charities Elephant Family, The David Sheldrick Wildlife Trust and Tusk Trust,
raising key awareness and funds for vital elephant conservation projects.
Love Brand & Co. has over 150 stockists across 45 countries
and opened its Flagship Boutique in London last year.
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