Monday, February 24, 2014

Blog News: Obakki FW14/15

Obakki FW14/15
(photos: associated press)
Obakki creates classic and refined styles for the modern woman. These timeless staples capture effortless elegance for the everyday, offering pieces that are as beautiful as they are wearable. The Obakki Foundation, Obakki's philanthropic counterpart, is a registered charity that focuses on providing clean water and education in Africa. Obakki absorbs all the administrative fees of the charity, allowing 100% of Obakki Foundation's public donations to go directly to its charitable initiatives. Obakki was founded in 2005 by Treana Peake. Based in Vancouver, the luxury label is an extension of Peake: as an avid traveler and leading humanitarian, Peake's inspirations can be as diverse as cross-country road trips all the way to the cattle camps of South Sudan, creating special and versatile pieces that connect customers to a real story.
Obakki FW14/15 collection captures the meeting of the contemporary and the classic, combining signature Obakki silhouettes and details with modern features and shapes. Offering styles for every woman and every body, the line was created with the modern woman in mind. With a focus on both unique details and longevity, our Fall/Winter ’14 pieces give the Obakki woman contemporary staples that can transition between any event. Sleek body-con shapes mingle with structural, modern silhouettes, with our signature gathering and draping details punctuating the collection. Colors range from neutral staples such as our signature earthy soot and rich oxblood to opulent jewel tones. This elegant palette is tempered by chartreuse and cobalt blue, offering a jolt of brightness to the line. Covetable prints are a focal point this season, including a marble print on luxurious silk and a unique speckled pattern on a soft wool blend.

The Obakki Foundation drills and monitors wells in Africa. Over the last 5 years, we’ve provided over 500 wells and brought water to more than 700,000 people. Our model is simple: we drill wells, monitor their adoption, then expand development in villages that show a capacity for maximizing their new-found resource. Our wells reduce conflict over food and water. Communities are able to settle in one place and no longer need to move around in search of clean water. By working together to develop long-term solutions for growth, communities are able to build homes, engage in trade and send their children to school. 100% of all donations go directly to our projects. All of our administrative costs are absorbed by the Obakki clothing line. We believe that donations have the biggest impact when directed to the areas of greatest need.

Treana Peake is the creative designer and founder of the luxury fashion line Obakki and its philanthropic counterpart, the Obakki Foundation. Peake, a dedicated humanitarian activist and creative leader, fused her life- long passions together in 2009 to create engaging and innovative  philanthropy. Peake has provided over 500 water wells and built12 schools in South Sudan and Cameroon. This work has positively impacted the lives of over 700,000 people — this support subsequently leads to self-sustainable growth in the communities Peake helps. Her work in the field has been recognized and endorsed by the UN. Peake’s leadership in fashion through Obakki has also been given widespread recognition in international publications such as Vogue UK and Elle, and her contemporary, sophisticated designs have been spotted on celebrity devotees such as Gwyneth Paltrow and Kate Hudson. By giving fashion a purpose and applying creativity to development work, Peake is pioneering a new type of fundraising model, one that is both dynamic and inspiring. 

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