Thursday, January 16, 2014

White Milano Show Part 1 of 4

White Milano Show
Emerging Talent Part 1 of 4: Silvia Massacesi
(photos by: Binzento)
As a newcomer to the seasonal White Milano Show (White Trade Show) in Milan, it’s important for me to bring back what I’ve learned to my fellow Canadians how a fashion trade show is run in a major fashion capital. Set up in a large studio venue located at Tortona 27, the White Trade Show attracted fashion designers, bloggers and buyers from all over the world.

The venue was set up in multiple quadrants with a numeric number system making it easy to locate specific vendors at the event. Based on my observation, the trade show can be divided into showroom or retail booths and emerging designer booths. As a huge supporter of emerging talents, my mission at the White Trade Show was to scout local designers, learn about their work and then of course share them to my readers. I found four in particular that I liked and I liked them primarily because of their organic ideas and their directions for their brands. In the next four posts, I will be introducing each of the four emerging designers I discovered at the White Trade Show. First off, meet the eco-friendly talents Silvia Massacesi and Davide Mariani and their label: Silvia Massacesi.

Silvia Massacesi is more so a brand of alternative luxury of handbags. Combining the ideas of ethic and aesthetic, co-founders Silvia Massacesi and David Mariani decided to use all recycled materials for their handbags and accessories, similar to our Canadian handbag brand Matt and Nat. The difference however is that they utilize recycled corks and paper. Sounds fragile, doesn’t it? In fact, it’s not. They have developed a technology which allows the “cork and paper made” handbags resistant to water damage as well as increasing durability. Their unique concept and idea have earned them the first prize at the Comitato Leonardo Moda e Sostenilita.

I got a sense of handling the handbags, they were very lightweighted. The designs were very elegant, and the details were very well crafted. The current collection contains recognizable patterns of nature, which really brings you back to the most natural form where the corks and papers were made. The designs also reminded me of a child looking through a kaleidoscope. The combination of cork’s tone and added minimal mono colors of green and red maintained a luxurious simplicity. It is certain that these well made eco-friendly handbags are to be desired by nature lovers.

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