White Milano Show
Emerging Talent Part 1 of 4: Silvia Massacesi
(photos by: Binzento)
As a newcomer to the seasonal
White Milano Show (White Trade Show) in Milan, it’s important for me to bring back what I’ve
learned to my fellow Canadians how a fashion trade show is run in a major fashion
capital. Set up in a large studio venue located at Tortona 27, the White Trade
Show attracted fashion designers, bloggers and buyers from all over the world.
The venue was set up in multiple
quadrants with a numeric number system making it easy to locate specific
vendors at the event. Based on my observation, the trade show can be divided
into showroom or retail booths and emerging designer booths. As a huge
supporter of emerging talents, my mission at the White Trade Show was to scout
local designers, learn about their work and then of course share them to my
readers. I found four in particular that I liked and I liked them primarily
because of their organic ideas and their directions for their brands. In the
next four posts, I will be introducing each of the four emerging designers I
discovered at the White Trade Show. First off, meet the eco-friendly talents
Silvia Massacesi and Davide Mariani and their label: Silvia Massacesi.
Silvia Massacesi is more so a brand of alternative luxury of
handbags. Combining the ideas of ethic and aesthetic, co-founders Silvia
Massacesi and David Mariani decided to use all recycled materials for their
handbags and accessories, similar to our Canadian handbag brand Matt and Nat.
The difference however is that they utilize recycled corks and paper. Sounds
fragile, doesn’t it? In fact, it’s not. They have developed a technology which
allows the “cork and paper made” handbags resistant to water damage as well as
increasing durability. Their unique concept and idea have earned them the first
prize at the Comitato Leonardo Moda e
Sostenilita.
I got a sense of handling the
handbags, they were very lightweighted. The designs were very elegant, and the
details were very well crafted. The current collection contains recognizable
patterns of nature, which really brings you back to the most natural form where
the corks and papers were made. The designs also reminded me of a child looking
through a kaleidoscope. The combination of cork’s tone and added minimal mono
colors of green and red maintained a luxurious simplicity. It is certain that these well
made eco-friendly handbags are to be desired by nature lovers.
Silvia Massacesi: http://www.silviamassacesi.it
Be sure to follow me on Facebook and/or Google Follow on the right hand column :) xx --->
Follow me on Twitter: @Binzento
Subscribe to my YouTube: http://www.youtube.com/user/vwslaw