Thursday, November 21, 2013

Maison Birks x Hudson's Bay - An Exclusive (and Sparkling) Partnership

Maison Birks to Open Diamond Bridal
Jewellery Boutique at Hudson’s Bay
Queen Street in 2014
(photos source: Birks; The Gazette, Marie-France Coallier)

Maison Birks and Hudson’s Bay are thrilled to announce a new and exclusive partnership planned for 2014 that will further solidify Hudson’s Bay as the ultimate bridal destination. Maison Birks’ new diamond jewellery boutique, located at the heart of Hudson’s Bay redesigned 7th floor will offer brides, grooms and visitors a delightful assortment of engagement rings, wedding bands and jewellery for that special day, all with a focus on Canadian diamonds.

Maison Birks, one of the first partners to be announced as part of Hudson’s Bay ongoing revitalization of its 7th floor at its Toronto flagship location on Queen Street, will be opening a bridal counter outside of its own doors for the first time in the Company’s history.
Construction of the new 20,000-square-foot Toronto bridal salon is already underway and is planned to open for May 2014. The Maison Birks Bridal Boutique at Hudson’s Bay will reflect Maison Birks’ new store concept as seen at the recently-opened DIX30 (Brossard, Quebec) and Mapleview (Burlington, Ontario) stores, where the traditional jewellery retail store was completely redesigned to offer customers a fresh, engaging and interactive experience.
“This will be an historical partnership between two of Canada’s oldest and most iconic prestige brands. We are thrilled to be partnering with Hudson’s Bay to offer our customers a unique, Canadian experience, focused on traceable Canadian diamonds,” said Jean-Christophe Bédos, President and CEO, Birks Group Inc.
“Hudson’s Bay continues to offer the very best to brides and our new partnership with Maison Birks is no exception”, says Evelyn Reynolds, SVP, Bridal, Licensing & Business Development. “From diamonds to dresses and still more to come, our Toronto flagship will be the ultimate bridal destination.”Maison Birks, Canada’s premier jeweller since 1879, offers across its stores – and soon at Hudson’s Bay -- an extensive selection of diamond engagement rings with centre stones comprised of Maison Birks’ certified Canadian diamonds and fashion diamond jewellery under the Birks brand name, with designs conceived at its Montreal head office. Canadian diamonds offer the assurance of ethically-mined stones which can be traced back to their mine of origin as guaranteed by Maison Birks with its Canadian Diamond Guarantee.

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