Reebok Opens Flagship Canadian Store Designed to
Inspire a Fitness Generation
(photos: Binzento; Reebok press)

Reebok continues its mission to empower people to
be fit for life with the launch of Canada's first ever Reebok FitHub retail concept store at CrossIron Mills, one of Calgary’s
premier shopping destinations. Designed to inspire people to move, to train, to
get fit and have fun doing it, the Reebok FitHub concept offers a new way of
thinking about fitness and is the destination for those dedicated to living a
fit lifestyle.
The retail store, which is the first of its kind to open
in Canada, is inspired by elements found in fitness studios and CrossFit boxes
around the country. Like a gym, the environment is raw, creative and innovative
with customers being immersed in fitness as soon as they enter the store.
All
FitHub staff are passionate about health and fitness and have a strong fitness
background enabling them to work with customers to help them select the best
products for their workouts, as well as provide training tips and general
health and lifestyle advice.
“We’re extremely excited to have opened
the first Reebok FitHub retail concept in Canada," said Michael
Rossi, VP of Reebok Canada. "This new merchandising model is a great
brand statement to prove Reebok’s commitment to getting people active. It will
give the city of Calgary a full fitness experience like no other, inspire
people to get moving and ultimately become a desirable destination for the
fitness community.”

Reebok FitHub ambassadors Andy O'Brien and Tommy Europe



Reebok FitHub retail concept store at CrossIron Mills Mall, Calgary
Additional notes about Reebok
FitHub retail store at CrossIron Mills Mall:
Store facts:
•
Store measures 3,000 square feet
•
Just under 6,700 units of Reebok apparel stocked in
store
•
Just over 2,700 pairs of footwear stocked in
store
•
700 units of Reebok accessories and socks stocked
in store

• The store design takes inspiration from CrossFit
boxes and the gym environment including, fixtures that replicate gym equipment,
audio tracks specially selected for workouts, genuine gym flooring construction
and functioning plyometric jump boxes as seating
• This is a true fitness hub, where Reebok encourages
active try-on so the consumer can experience how the products will benefit them
• The till features a Fit Desk for consultation about
fitness training and appropriate product

• Volleyball player: Three years of college
volleyball for Sir Sandford Fleming College
• Current member of the Men’s National Irish
Volleyball Team
• A fitness and health enthusiast, Richard has
recently began CrossFit training and is looking forward to his first Reebok
Spartan Race in 2014

• All staff have a fitness background and have been
selected based on their experience in sports and retail
Reebok FitHub retail concept store at CrossIron Mills Mall, Calgary
Reebok FitHub retail concept store at
CrossIron Mills Mall, Calgary
Be sure to follow me on Facebook and/or Google Follow on the right hand column :) xx --->
Follow me on Twitter: @Binzento
Subscribe to my YouTube: http://www.youtube.com/user/vwslaw