Tuesday, September 3, 2013

& For Love Launches Bridal Line And E-commerce Site

Canadian company offers fashion-forward gowns for the highstyle, laid-back bride
TORONTO, ON– & For Love today announced the launch of their fashion-forward bridal line and e-commerce site. Brides-to-be searching for a contemporary alternative to traditional frothy wedding gowns now have a solution – & For Love. The Toronto-based bridal company is also launching an e-commerce site, andforlove.com, which will ship internationally.

& For Love’s designs offer a new type of bridal. The looks effortlessly combine bohemian silhouettes with timeless glamour. Hand-dyed treatments and subtle embellishments make the gowns the perfect unexpected and chic choice for a bride’s big day. Dresses range from modern elegance for the downtown girl, ethereal skirts for the romantic dreamer, to flowing gypsy dresses for the bohemian bride. To complement their dresses & For Love offers accessories such as lace headbands and Swarovski crystal embellished cuffs. The collection speaks to a modern bride looking for a dress that is edgy, romantic, wearable and luxurious all at once.

In addition to & For Love’s collection of dresses and accessories, the site will showcase exclusive collaborations designed for the collection including vintage-inspired lingerie byPretty, Fancy for & For Love and fresh handmade floral crowns by Sweetpea for & For Love. 

“We are overjoyed to be launching andforlove.com and look forward to making many weddings even more special with our designs,” said designers Angel Spendlove and Julie Forand. “We believe that feeling beautiful, luxurious, and special on your wedding day should be effortless, which is why our dresses are designed to sit, eat and dance in. Our aesthetic combines laid-back glamour, with a little edge and romance, while fashion-forward silhouettes give the line a bohemian feel with a hint of sexiness and relaxed elegance.” 

& for Love prides itself on making all dresses and accessories in Toronto, with love. With prices averaging $3,000 & For Love positions itself as the solution for fashion-conscious brides.

& For Love is excited to announce a trunk show at White, Toronto (19 Hazelton Ave) on Friday, October 25 and Saturday, October 26. To book an appointment, please phone: 416.849.9196

Website: andforlove.com
Facebook: &ForLove
Instagram: @andforlove
Pinterest: & For Love
Twitter: and_For_Love
Tumblr: http://and-for-love.tumblr.com

About & For Love: 
& For Love is a collaboration between designers and friends Angel Spendlove and Julie Forand.Their designs speak to a modern bride looking for a dress that is edgy, romantic, wearable. The pieces exude effortless luxury by ensuring that fabrics and details work together to create comfortable and fashionable silhouettes for brides. Spendlove is a former professional ballerina and has danced with ballet companies around the world, including Hong Kong Ballet, English National Ballet and Birmingham Royal Ballet. Forand studied at The Art Institute of Vancouver in fashion design and merchandising and later at OCAD University majoring in Industrial Design. The duo met while completing their undergraduate degrees at OCAD U in design and bonded over their mutual love of style and fashion. & For Love was founded in 2012 and is proud to be based, designed and manufactured in Toronto, Ontario.
The above content is the official press release from & FOR LOVE. 

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