WHAT'S MORE ALIVE THAN YOU Showcased At Who's Next Paris
(photos source: WMATY)
During the yearly Who’s Next in Paris last month, a renowned trade fair for selected and innovative labels, Italian independent-designers brand WHAT’S MORE ALIVE THAN YOU presented a preview of its new collection for Spring/Summer ’14.
Its latest and the third collection by WHAT’S MORE ALIVE THAN YOU continues the brand’s philosophy, such as international cultural influences, Italian manufacturing skills, innovation and tradition, fashion and design, minimalism and eccentricity to the audience, as showcased at the Who’s Next trend forum.
The most captivating, arguably, was the new shoe collection. The geometric minimalism idea works well for women who intend to search for unique styles but also appreciate subtlety. WHAT’S MORE ALIVE THAN YOU has been known to provide opportunities for new emerging designers to showcase their fashion talents and innovative ideas. It was more than just avant-garde work, but also living up to contemporary art and product quality, striving for ‘perfection’.
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