Wednesday, August 14, 2013

Mads Norgaard Arrives In Canada This Fall

Mads Norgaard arrives in Canada this fall; exclusively distributed by Standard Apparel
Toronto, ON – Starting this fall, acclaimed Danish brand Mads Norgaard will be available in Canadian retailers, and is being exclusively distributed through one of the country’s best-known distributors of contemporary and heritage fashions, Standard Apparel. Designer Mads Norgaard is well-known in Denmark and Europe for his art and literature-inspired designs, which incorporate quality materials and intriguing details with Europe-based production, helping to establish the line as one of the most exciting to arrive in Canada this season.
Norgaard has been a successful Danish retailer and designer since first opening the original Mads Norgaard shop in Copenhagen in 1986, selling men’s fashion exclusively. Alongside his father Jorgen, they continued to expand and refine the shop’s offerings, and in 1995 he created his own menswear line, ‘Mads Norgaard – Copenhagen’, with a women’s collection launching the following year. In 2001, the collection began to garner international attention and demand, and Norgaard held his first major fashion show during the Danish Fashion Week in 2005. From there, he has designed costumes for the Royal Ballet and four personal skins for iGoogle, along with top designers including Philippe Starck, Oscar de la Renta, Dolce & Gabbana and Diane von Furstenberg.

Norgaard now produces four seasonal collections per year for men and women. The Mads Norgaard autumn/winter 2013 collection, titled The Red Collection, includes a series of luxurious knits, patterns, tailored shirts and jackets in a variety of textures.

Our autumn 2013 collection, named The Red Collection, is a display of homage to the late Swedish playwright, novelist, poet and painter August Strindberg and his novel Röda Rummet (The Red Room),” said Norgaard. “The collection is inspired by the pottery of Chinese artist Ai Wei Wei, the high spirit of David Shrigley, the Han sculpture by Elmgreen & Dragset in Helsingor, the carpet of the Bouroullec brothers, The Stool 80 by Alvar Aalto, the song ‘Happy When It Rains’ by The Jesus and Mary Chain, Hotel Amour in Paris and a few emptied bottles of contemporary Australian white wine.”
Starting this fall Canadians will be able to purchase the line at local retailers including Eugene Choo, The Block and Zebra Club in Vancouver; Moule Vancouver and Winnipeg; Still Life For Her in Victoria; DWND Clothing, Drake General Store and Anthropologie in Toronto; Newman’s Menswear in Hamilton; and Tozzi Boutique in Montreal.

“I’m confident Canadians are going to fall in love with the Mads Norgaard line,” said Jeremy Logan, president of sales and marketing, Standard Apparel. “The impeccable quality and classically cool aesthetic of the line fits perfectly with our company’s roster of interesting and high-quality heritage brands.”
For women, Norgaard focused on a mix of luxe fabrics, chic shades of colour and classic shapes, punctuated with pops of neon, gold and silver. The Klicka sweater ($255) with the subtle light to dark grey ombre is created with a whisper-soft blend of Angora wool and stronger polyamide fibres for both comfort and durability. The Danga dress ($185) is made with a Norgaard-created fabric called “Denim Sweat”, which has the look, texture and durability of denim, but the soft, cozy feel of a favourite pair of sweats. This dress has clean, classic lines and long sleeves, making it an ideal fall staple to dress up or down.
Klicka sweater (left) and Danga dress (right).

For men, Norgaard starts with traditional shapes for thick knit sweaters and long-sleeved cotton tees, but makes them modern with pattern and interesting colour mixes. The Klemens Zip sweater ($235) is a 100 per cent wool sweater with a tight knit and a band of textured patterns across the chest. In navy, it’s a perfect gift for any gentlemen who needs an all-occasion piece. For someone a little more daring, the Celf sweater ($295) combines a traditional Northern European knit pattern in deep forest green, grey and cream, with bright highlights of neon orange across the hem and cuffs.
Klemens Zip sweater (left) and Clef sweater (right).

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