Tuesday, July 16, 2013

Mercedes-Benz Start Up Wraps Countrywide Search

Mercedes-Benz Start Up Wraps Countrywide Search
(photos source: Mercedes-Benz Start Up)
Seven aspiring designers from across Canada advance to the next stage to become the 2013 Awarded Designer

TORONTO, ON – Mercedes-Benz Start Up, Canada’s premier ongoing program for emerging fashion designers, has completed its cross-country search for the next generation of talent with stops in Calgary, Winnipeg, Laval and Kitchener.

After hosting semi-final runway shows in each of the four cities, the finalists are:
Hilary and Louanna Murphy, Dreamboat Lucy (Calgary, AB)
Malorie Urbanovitch, Malorie Urbanovitch Women's RTW (Calgary, AB)
Cecile Raizonville, Matiére Noire (Laval, QC)
Pedram Karimi, PEDRAM KARIMI (Laval, QC)
Eliza Faulkner, Eliza Faulkner Designs (Winnipeg, MB)
Hussein Dhalla, HD Homme (Kitchener, ON)
Jonathan Shimoni, Faded Lifestyle (Kitchener, ON)
Louanna Murphy, model and Hilary Murphy from Dreamboat Lucy
As well, due to the overwhelming talent seen throughout the country, the national judges’ panel will reconvene at the end of the month to choose one additional designer for a wild card spot at the group runway show finale at World MasterCard Fashion Week in Toronto in October. Over the next few months the designers will receive intensive mentoring sessions with successful fashion industry professionals as they prepare their Spring/Summer 2014 collections.
 
The Awarded Designer, to be named at the finale in October, will receive continued mentorship from industry experts and a solo runway show at World MasterCard Fashion Week in March 2014, along with an editorial feature in FASHION Magazine.
 
Malorie Urbanovitch and model from Malorie Urbanovitch Women's RTW
We have found incredibly talented up-and-coming Canadian designers for the 2013-2014 season of the Mercedes-Benz Start Up programThese designers will come together for a spectacular group runway show in October at World MasterCard Fashion Week in Toronto,” said Jarrad Clark, director of global production, IMG Fashion Events and Properties. “Offering mentorship and providing year-round support for designers is key to keeping fashion moving forward in Canada.”
 
Past awarded designers, MARTIN LIM and DUY, have received international accolades and enjoyed many exclusive benefits and opportunities through the Mercedes-Benz Start Up program. All semi-finalists and finalists are now part of an international network of alumni who have access to the professional mentors that Mercedes-Benz Start Up provides.
Model and Jonathan Shimoni from Faded Lifestyle
About Mercedes-Benz Start Up (MBSU):
Mercedes-Benz Start Up is an ongoing initiative that provides a national platform to discover and support up-and-coming Canadian designers. By connecting these gifted individuals with an experienced panel of industry insiders, the program mentors Canadian talent to help them hone a broad range of skills and elevate their profile through unique and exclusive opportunities. Unprecedented access to experts, combined with invaluable real-world practical experience, equips participants with a comprehensive roadmap to success and the knowledge and confidence required for a thriving career in fashion. http://mercedes-benzstartup.com
Mercedes-Benz Start Up is an IMG Event.

Twitter:          @MBStartUp
Facebook:      Mercedez-Benz Start Up


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