Wednesday, July 31, 2013

Eileen Fisher 2nd Location In Canada Grand Opening At YYC's Chinook Centre

Eileen Fisher Opens At Calgary's Chinook Centre
(Fall 2013 look book photos: Eileen Fisher)
EILEEN FISHER, the American brand known for beautifully simple clothes, officially opened the doors of its second store in Canada at Calgary’s Chinook Centre this weekend.


Blending trends and timelessness, Eileen Fisher is a designer known for creating fashion without an expiration date.  She is excited about bringing the company’s design values to Calgary. Fisher started her company in 1984, with a design philosophy rooted in simplicity and ease. She has been deeply inspired by Japanese design and by fabrics from around the world, particularly those that are artisanally made. 

“There are several reasons EILEEN FISHER chose to expand to Calgary,” explains Catherine Claman, founder and President of Se Ce Apparel Co. Ltd., Canadian distributor of the brand.  “We were struck by the focus on quality of life in Calgary and see a synergy between the ease, functionality and simple elegance of Eileen Fisher’s clothes and the relaxed Calgarian lifestyle.  The brand has been so well received in Vancouver, and Calgary is a great next step in our Canadian retail expansion plan!”
  
“We’re very excited to deepen our relationship with the Canadian customer by opening our second EILEEN FISHER store in Calgary with our partners, Se Ce Apparel Co. Ltd.,” says Karen Gray, EILEEN FISHER’s Director of Retail and Global Development. “Known for its natural beauty and quality of life Calgary provides a wonderful lifestyle for residents and it is a destination for tourists.  We are looking forward to joining and contributing to this vibrant community."

A grand opening event aimed at fueling awareness and raising funds for the Calgary chapter of the Women in Leadership Foundation will take place in-store on September. Full details about the event and charity partnership to be announced soon.

About EILEEN FISHER:
EILEEN FISHER creates beautifully simple clothes designed to move with real life.  With pure shapes and fine fabrics, it creates sophistication, comfort—and style that lasts. As a socially conscious company, the brand supports social initiatives that empower women around the globe. For more information, please visit eileenfisher.com
Thank you Sarah Geddes (Sass Communications) for providing the info and press release.


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