Friday, June 21, 2013

J. Crew-ing with Tom Mora

J. Crew Launch Event With Tom Mora At YYC Chinook Centre
(Photos by: Binzento)
American fashion retailer J. Crew opens its door to Calgarians this month in one of YYC's largest shopping mall, Chinook Centre. To celebrate the grand opening of the new store, J. Crew hosted a private media event past Thursday, bringing along its women's wear designer Tom Mora all the way from New York
Mora gave media guests a boutique tour, and an introduction of J. Crew's products and SS collection. Summer at J. Crew is all about prints, graphics, and embroidery ready to wear. The classic school boy blazer is what Mora called it a "stable piece any woman should have in her wardrobe". Pairing the tops with a pair of linen trouser can create a simplistic, but also stylish look. 

J. Crew actively collaborates with other designers, such as Lulu Frost, to create coloful and stunning accessories collections. Adding to that, J. Crew's Italian-made shoes as well as quality-crafted handbags are the way to go to if one wants to add unique personality to her style. 
After an intimate media event, the night finished off with an official reception, where invited guests got an opportunity to first hand experience J. Crew hospitality. The friendly store at Chinook Centre location is opened during regular mall hours, be sure to stop by - lucky for us now, we do not have to travel up north to West Edmonton Mall anymore.

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