Wednesday, May 29, 2013

MEXX - A Fresh Look In The Metropolitan

MEXX Market Mall YYC Reinvents Store Concept
(photos by: Binzento)
Fashion retail company Moustache Emanuelle XX (Kiss Kiss) or MEXX has recently been relocated to a new space in the YYC Market Mall. The newly renovated MEXX became more focused on providing ready to wear products for men, women, and children by combining both MEXX and MEXX Kids into one centralized space rather than two different departments like before. The new store concept highlights modern European interior designs, bringing us back to the roots of the company. 
In order to fully appreciate the Euro-vibe of the "new" MEXX, store decor and furnitures were mostly done by designers from Amsterdam. There were more lights added to increase brightness. The models in their ad campaigns were all Europeans as well. Overall this brought a refreshing ambience to the store that would uplift customers' shopping experience. Even though this new space is smaller than its previous location, visually it is noticeably more detailed. For example, there are more mannequins that showcased MEXX's collections, which are accompanied by theme-oriented props. I also liked the new men's and women's "Metropolitan" universe that's both modern and sophisticated. The new MEXX Market Mall YYC location certainly is Canada's one of its kind - be sure check it out :).

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