Love Brand & Co. Hits New Summer Wave

Love Brand & Co. Hits New Summer Wave

(photos: Love Brand & Co.)

Love Brand & Co. - the swimwear brand the cares about the lives of the elephants (one of my favourite animals) had sent me some great news that are happening this summer. First of all, if you don't know much about this brand, feel free to read about it from my previous blog post HERE. In short, this label provides comfortable swim trunks for boys and men of all ages, and for every pair of swim trunk sold, part of the proceeds goes to the Elephant Family organization - and help them preserve habitats for elephants, and also promote awareness of elephant hunting in Asia. 

For SS13 collection, Love Brand & Co. invited British actor Ben Robson to be the official face of their campaign. Robson is the new generation talent, who will star in the upcoming vampire movie "The Dark Prince" directed by Pearry R Teo. The photoshoot took place in the sunny beach in Abu Dhabi. The collection maintained the integrity of "modern classic". You can watch the behind the scenes video of the photoshoot below:

In other Love Brand & Co. news - even though their swim trunks can be found in 22 different countries, the first ever Love Brand & Co. boutique is finally opening in Chelsea's "Beach" by Fulham Road at Park Walk, London. The new 1000 sq ft. flagship boutique follows closely the spirit of the Love Brand & Co. creative director Oliver Tomalin, who wanted to "contribute personally to all the elements of the brand's first space".

The boutique is beautifully renovated with varnished wooden floors and furnitures, showcasing the brand's responsible ethos and "modern classic" style. The whole concept in my opinion offers a relaxed luxurious vacation experience, at the same time an eco-friendly atmosphere. Of course, visitors will be able to find their new SS13 collection, which I mentioned above. If you are in London, and close by - be sure to give the flagship store a visit: "The Beach" 5, Park Walk, SW10 0AJ London.

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