Holt Renfrew Launched H Project Pilot in-Shops Cross Canada
(photos by: Binzento; stock photos: Holt Renfrew)
(photos by: Binzento; stock photos: Holt Renfrew)

I was recently invited to visit Holt Renfrew's new in-store concept called the H Project. Various heavily ethnic culture inspired fashion ready-to-wear, handbags, accessories, beauty products and stationary were introduced that day, and also live demonstration of silk screening process by artisans was shown.
The in-store concept is led by Holt Renfrew's Director of Brand Strategy, Alexandra Weston. She describes the H Project as "extraordinary in a number of ways" - It's a celebration of talented international designers, who are also lovers of the world. These designers were selected based on the criteria of their designs, materials used (ie: eco-friendly and recycle materials) and above all, able to tell compelling stories that will impact our society.

Holt Renfrew Director of Brand Strategy, Alexandra Weston




The H Project's infrastructure is a collaborative work of Holt Renfrew and Janson Goldstein rendering a modern gallery-like space where customers are "invited to discover elements of theatre, art and culture". What's also inspiring about the H Project is that some exclusive products are attached with an "element of sustainability or a charitable component". It's a win-win situation when emerging designers get their deserving exposure from their talents and creativity, while generated sales from purchasing their merchandize are given back to communities in need.







Be sure to follow me on Facebook and/or Google Follow on the right hand column :) xx --->
Follow me on Twitter: @Binzento
Subscribe to my YouTube: http://www.youtube.com/user/vwslaw
Listen to me on Heello: @SimplyVincent
Be my fan on 微博: @羅偉承Binzento
Find me on Tumblir: Binzento
Love me on Fashiolista: Binzento
No comments:
Post a Comment