Friday, May 31, 2013

Holt Renfrew Launched H Project

Holt Renfrew Launched H Project Pilot in-Shops Cross Canada
(photos by: Binzento; stock photos: Holt Renfrew)
I was recently invited to visit Holt Renfrew's new in-store concept called the H Project. Various heavily ethnic culture inspired fashion ready-to-wear, handbags, accessories, beauty products and stationary were introduced that day, and also live demonstration of silk screening process by artisans was shown.
Holt Renfrew Director of Brand Strategy, Alexandra Weston

The in-store concept is led by Holt Renfrew's Director of Brand Strategy, Alexandra Weston. She describes the H Project as "extraordinary in a number of ways" - It's a celebration of talented international designers, who are also lovers of the world. These designers were selected based on the criteria of their designs, materials used (ie: eco-friendly and recycle materials) and above all, able to tell compelling stories that will impact our society. 
The H Project's infrastructure is a collaborative work of Holt Renfrew and Janson Goldstein rendering a modern gallery-like space where customers are "invited to discover elements of theatre, art and culture". What's also inspiring about the H Project is that some exclusive products are attached with an "element of sustainability or a charitable component". It's a win-win situation when emerging designers get their deserving exposure from their talents and creativity, while generated sales from purchasing their merchandize are given back to communities in need. 
In terms of designers, the H Project currently launched over 30 brands that have been scouted from around the globe. Among them include: Acca Kappa, Aiayu, Aish, Areaware, Cornelia Guest, FEED, Jenny Bird, Kiondo, Lemlem, Lizzie Fortunato, Lorenza Filati, Made with Love, Me to We, Mercado Global, Michael Roger, Proof, Rodin, Sammy, SU, Swahili Imports, S’Well, The White Briefs, Virginia Johnson and WeWood. The pilot shops are opened at Holt Renfrew Toronto Bloor, Calgary, and Vancouver and will officially launch it's first full concept at Holt Renfrew Toronto Yorkdale in the Fall of 2013.





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Thursday, May 30, 2013

ALDO Shoes Summer Picks By Loulou Magazine

ALDO Shoes x Loulou Magazine "Summer Steal"
(photos by: Binzento)
A night shoes extravaganza at ALDO, thanks to Ania B's invitation. Canadian Loulou Magazine joined forces with ALDO celebrating a one night only shopping event. Loulou's style editor Claude Laframboise paid a little visit at ALDO YYC (and several other ALDO locations in Canada) giving his style advice for this summer. The highlights were the Loulou's editor's picks - the hottest must have shoes this season. One thing I found out at the event, which I didn't know before, was that ALDO had a higher line of shoes that were collaborative work between ALDO and selective designers. Some of these include Mr. B's for men's and ALDO Rise x Preen for ladies, both which I adored. There was a huge deal at the store that evening where most merchandize were 20% off - I couldn't help but bought a pair of dress shoes and accessories for myself. xx


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Wednesday, May 29, 2013

MEXX - A Fresh Look In The Metropolitan

MEXX Market Mall YYC Reinvents Store Concept
(photos by: Binzento)
Fashion retail company Moustache Emanuelle XX (Kiss Kiss) or MEXX has recently been relocated to a new space in the YYC Market Mall. The newly renovated MEXX became more focused on providing ready to wear products for men, women, and children by combining both MEXX and MEXX Kids into one centralized space rather than two different departments like before. The new store concept highlights modern European interior designs, bringing us back to the roots of the company. 
In order to fully appreciate the Euro-vibe of the "new" MEXX, store decor and furnitures were mostly done by designers from Amsterdam. There were more lights added to increase brightness. The models in their ad campaigns were all Europeans as well. Overall this brought a refreshing ambience to the store that would uplift customers' shopping experience. Even though this new space is smaller than its previous location, visually it is noticeably more detailed. For example, there are more mannequins that showcased MEXX's collections, which are accompanied by theme-oriented props. I also liked the new men's and women's "Metropolitan" universe that's both modern and sophisticated. The new MEXX Market Mall YYC location certainly is Canada's one of its kind - be sure check it out :).

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Monday, May 27, 2013

BURST - Glass Couture

"BURST"-ing Creative Juices With Glass Couture
(Instagram hastag #BURST - follow me on Instagram: @Binzento)
BURST is an art presentation that showcases the magnificent works of artists who use glass as their form of art medium. The challenge behind it for these artists was to partnered this intricate art into couture fashion. It is definitely not something we would wear normally, but couture fashion is all about the dramatic entrance composed by the visions of the glass artist, execution of the stylist, and the performance of the models. YYC's very own BURST glass couture fashion show happened past weekend at the downtown 8th Ave Place artsy venue. This event attracted the participation of international artists and guests, including ones from Brazil and Japan. Unlike fabric, utilizing glass to mold into shapes of body forms is no easy task - the artists did an amazing work executing the final touches of each design, and input their own unique artistic nature. Some of my favourite pieces of the night include "Rain" by Jin Won Han and Teresa Burrows' first nation culture inspired: "Rupertsland Regalia" and "Caribou Women In Her Flowers".
BURST is proudly supported by MOCA gallery & museum YYC.


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