Mercedes Benz StartUp YYC Semi-Final
(photos by: Binzento)
IMG's Mercedes Benz StartUp is a national program that nurtures Canada's next generation of fashion designers. The semi-final competition is currently on the road to search for new talents that will continue to prosper original Canadian fashion designs. YYC is one of the city stops this year, which happened past Tuesday April 23rd. This season's semi-finalists include LUXX, Malika Couture, Rebecca King, Dreamboat Lucy, and Malorie Urbanovitch. Each fashion designer was given the opportunity to showcase eight pieces from their collection.
Malorie Urbanovitch Collection
The invitation-only event brought together Alberta region's fashion industry personalities. Unfortunately, due to my unforeseen delay at the recording studio that day, I was late and missed a big portion of the show (And because of that I didn't take many shots of the runway presetnation, but you can see some photos on Mercedes Benz StartUp Facebook page). I was however able to at least hear the announcement of the finalists from this competition. According to the judges, Dreamboat Lucy and Malorie Urbanovitch have the most coherent and best executed 8-piece presentation, and will advance to the final. Congratulations to both of them, and best of luck at the final in Toronto! Mercedes Benz StartUp will continue its tour: next stop is Laval on May 23rd, then Winnipeg on June 18th and Kitchener on July 11th. You can visit their website HERE for more info, as well check back on their previous seasons' winners.
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