Wednesday, October 24, 2012

Marco Visconti - The New Byzantine Beauty

Marco Visconti Launches The New Winter Collection "Byzantine Beauty" in Hong Kong
(Photos by: Mandy L; Edited by: Binzento Vincente)
It's been a busy October covering all sorts of fashion goodness here in YYC. There will soon be more coverage too about the east coast's World MasterCard (Toronto) Fashion Week. But for now, I discovered a fashion label recently was relaunched back from my hometown in Hong Kong. Marco Visconti welcomed media guests to preview its new winter collection "Byzantine Beauty" last week at the Lily Lounge. The brand, founded in Hamburg, Germany in 1986 had been reinvented and made its way to the fasionably diversed Hong Kong.
Binzento Vincente was invited to preview the new collection at PLUG's media event, which correspondent Mandy L got the first hand experience with Marco Visconti's philosophy of beauty and sophistication. The day consisted of models showcasing the collection's pieces, and tips from our favorite styists. The collection was indeed sophisticated and well focused on femininity. Geometric shapes and cutting were used in some of the pieces in the collection. I can see it being a popular choice for working class modern day women.
The creative director of Marco Visconti, Angela Shen had travelled to Paris frequently to gain inspiration and quality materials for her work. Attending Paris Fashion Week and meetings with people in the fashion industry help reassure her ideas and move forward. The brand wants to produce clothing that are high handcrafted quality, fashionable, functional and timeless at affordable prices, with each piece with its own subtle detailing like. Shen said her favorite piece in the collection is the Anicia Jacquard Purfle dress, the first piece created specifically for the Byzantine Beauty collection. Marco Visconti has an online shop (, feel free to take a look at their current collection. There are a few I wished they have made for men :) 

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