Friday, June 8, 2012

Love Brand & Co. "TRUNKS for TRUNKS"/ Upcoming: Caitlin Power x Sit Interiors

I love fashion for a cause. I think it takes a great deal of courage for designers, using their talents, to send a message to their audience about social and/or environmental issues. And above all, the benefits received are donated to charities to help restore those issues. Love Brand & Co. by Oliver Tomalin is a new ready-to-wear company that focuses on "giving back" to our world!
The company established since last year, Love Brand & Co. will launch a series of ready-to-wear products, where each intrinsically dedicated to a relevant charity. One of its first series of ready-to-wear collection for charity this summer is men's swimwear called "Trunks for Trunks", a swim trunk collection for the Asian elephants.
Elephant Family is a UK based charity that helps saving the endangered Asian elephants from extinction. Human settlement had forced these elephants out of their natural habitat, resulting starvation. In addition, elephant hunting is still one of the major reasons for the deaths of Asian elephants. Part of the profits from selling "Trunks for Trunks" by Love Brand & Co. goes to fund the Elephant Family and their projects to rescue these Asian elephants. <3
Now lets talk about these swim trunks. ;) The design is basic (for both adults and children), with classic European cut and loose tailor to provide comfort. The designs will come in 8 color blocks, 2 stripes and 5 limited edition prints. To remind shoppers where their money will go to buying these swim trunks, Love Brand & Co. creatively added details such as alloy drawstrings aglets that shaped in elephant trunks. It also added a stained red element to symbolize the past ivory pouching. 
In terms of material, these swim trunks uses high performance fabric, which ensures quality and quick drying out of water. The Love Brand & Co. "Trunks for Trunks" logo is two elephants, where their trunks formed a heart-shaped. I do like the vivid colors they used for the swim trunks, and I also like how it's subtle and simple. These swim trunks are perfect for the beach and boating. Each swim trunk is neatly packaged in a small draw string pouch in a recyclable tin can. If you are looking for beach wear for the summer (either for yourself or for someone else), why not consider buying of these for a good cause?
Love Brand & Co. Creative Director: Oliver Tomalin

photos source: Love Brand & Co.

TRUNKS for TRUNKS by Love Brand & Co. can be purchased online:

Caitlin Power A/W12 (photo source:; Jenna Marie Wakani)

OOOOH Caitlin.. you've made us proud. Our favourite YYC fashion designer, now in Toronto Caitlin Power is teaming with YYC new pop-up furniture shop Sit. Interiors and Leo Boutique on June 14th 2012, for a one night only fashion/ art/ music pop up event. Caitlin Power will bring along her collections (I can't wait to see her new men's line).

Event info:
"Join us for a special evening with celebrated Calgary-born designer Caitlin Power. Now based in Toronto, Ms. Power returns to collaborate with Leo Boutique for a presentation of her A/W 2012 collection. Incorporating the works of sculptor Juan Gonzalez, the home furnishings of Sit. Interiors, and live score provided by vocalists Kenna Burima and Foon Yap, Ms. Power's collection will be presented as a 'Tableau Vivant'."

The event will be at Sit. Interiors: 820 11th Ave SW, Calgary
Be sure to come down and check it out! You'll be seeing Binzento Vincente there for sure :)
For RSVP, please email to 
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