Sunday, May 6, 2012

Maxjenny Multi-color Raincoats/ Yayoi Kusama x Louis Vuitton Summer Collaboration


MAXJENNY AND HER MULTI-COLOR RAINCOATS 
Think you need to add a "splash of colours" during this rainy season? Then think Maxjenny. I am loving the energetic multi-colour waterproof raincoats she has created. This Swedish/Danish designer puts the concepts of Scandanavian art & fashion, as well as "to protect our planet" as primary focus.
Maxjenny studied furniture designs in Denmark, but it was not until later she taught herself fashion designs and launched her very first collection in 2007. Maxjenny is also an enviornmentalist that uses eco-friendly materials and process to create her pieces. Currently, she has two main lines: Maxjenny "Streetsculptures", which combines street fashion, art and sport into one gear. This line uses recycled pet bottle fibre fabric that provides durability, water resistent and breathable products. The inclusion of graphical designs adds an architectural finish to the raincoats that were seemingly deconstructed. The cape like designs also marked motions, which signifies youth and energy.
Maxjenny "Onward" is the 2nd line of Maxjenny designs. The concept is to create pieces based on art visions. Similarly, this line also pays much attention to protecting our environment. Each design is planned considering not wasting any garments from the beginning, which she calls it "Zero Waste Fashion". This line is also meant to give Maxjenny the flexibility to improvise her designs as she starts draping. The colours are also very vibrant, capturing multiple angles of beauty in nature.
Maxjenny's creative colourful designs attracted audience worldwide. Her clothing can be found in countries like Denmark, United Kingdom, China and Japan

LOUIS VUITTON x YAYOI KUSAMA
This is my most looked forward and probably the most anticipated collaboration of Louis Vuitton this year. This summer, Louis Vuitton will team up with 83-year old "The Queen of Polkadots" Japanese well-known artist Yayoi Kusama to launch limited-edition handbags and leather goods. 
Since early childhood, Yayoi Kusama loved to think outside the box, and strife to find avant-garde. Her mind was hullucinated by polkadots, where she loved to paint her surroundings with various sizes of round filled-in circles. Quoted she said "...a polka-dot has the form of the sun, which is a symbol of the energy of the whole world and our living life, and also the form of the moon, which is calm. Round, soft, colorful, senseless and unknowing. Polka-dots become movement... Polka dots are a way to infinity."
young Yayoi Kusama

Her passion for art was explicit, as she mentioned that "If it were not for art", (she) "would have killed" (herself) "a long time ago.". Past February 2012 in Tate Museum London, her major Polkadot work in space was exhibited. Many have described their experiences of the exhibition as felt like situating in a limitless cosmos viewing the infinite space
I am assuming Marc Jacobs have definitely fell in love with Yayoi Kusama. Below are photos I found when Yayoi Kusama presented a painted Louis Vuitton handbag to Mr. Jacobs. There is also a video where Mr. Jacobs talked about his encounter with Yayoi Kusama There is still no clue as to what the final collaboration work looks like. I guess we will find out in the next couple months!

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